Chelsea in Bloom 2018 – GOLD with Dubarry of Ireland

The world class alternative floral art show is back, this year for its 13th Anniversary. Produced by Cadogan in association with the Royal Horticultural Society (RHS), it transforms the streets of Chelsea from the 21 to 26 May with breath-taking floral displays. The annual competition has grown dramatically each year with Chelsea’s best retailers, restaurants and hotels adorning themselves with creative designs to compete for the coveted awards.

This year’s theme is ‘Summer of Love’, inspired by the Royal Wedding and the 60’s/70’s cultural revolution – from the Palace to the King’s Road! The competition showcases floral displays reflecting the participating retailers’ interpretation of the theme in their own unique style.

We were delighted when Dubarry of Ireland, the luxury country clothing retailer invited us back for the fifth consecutive year… and interpreted the ‘Summer of Love’ theme as:

Dubarry goes to Woodstock Festival!

Inspired by the ‘Summer of Love’ in the late 1960s join Dubarry in their bright floral camper van as they whisk you back in time to Woodstock… and don’t forget your Dubarry boots, luggage and umbrella – the perfect festival accessories!

We created a brightly coloured split-screen camper van and festival campsite,  surrounded by a variety of vivid summer flowers. A lot of thought went into choosing the flowers – we did not want it to look like an elaborate funeral tribute!  We went with a variety of Gerbera, Germini, Rose, Spray rose, Craspedia, September Flower, Delphinium, Liatris, Thalaspi & Ferns (various).

It was all about the details, plaited bear grass to create the tyres, hand-made wooden number plate and logo, perspex glass for the windows (compete with ‘Dubarry’ & ‘Woodstock’ stickers), bespoke floral foam frame, specially made planters, covered with ‘Wow’ grass.

Up against some of the very best of florists in the country we are thrilled to have been awarded a GOLD.  A huge thanks to all involved from Dubarry, my team, and my brilliant suppliers.